Tik Tok mobile application is a short-video sharing platform where users can watch musical clips and produce quick videos using music, stickers and add special effects to clips.
According to a report from US research firm Sensor Tower, Tik Tok was the world’s most downloaded iOS app in the first quarter of 2018. As the world’s fastest growing app, Tik Tok up to downloads 45.8 million times – more than Facebook, Instagram, and YouTube.
The success of Tik Tok is definitely not accidental. Many years ago, Washington predicted a phenomenon that video would account for 80 per cent of all internet traffic by 2019. Because people’s average attention span is short, and a video is easier to catch people’s eyes than a blog in a short time.
Tik Tok has doubtlessly been one of the most successful Apps of 2017. It showed impressive skills in product development, and perfectly paced its investment in growth in order to take over long-established and well-funded incumbents. Immediately in the first quarter of 2018, TikTok becomes the most downloaded apps around the world and with the Musical.ly acquisition, it looks like it is just getting started.