For almost a decade, pundits have been talking about the decline of advertisements seeing clicks and impressions. Ad-blindness, or the over-saturation of advertisements, has generated downstream issues for email marketers: the folks we are planning to reach, and we’re getting far too much email in our inboxes.
Each email in a user’s inbox only receives a split-second of focus. Everything from the way the email starts off to the way it is formatted has a substantial effect on whether I will give it another 3 seconds of my attention or not.
We’ve all become desensitised to language. Some marketers are capitalising on this and appealing to our eyes by filling whole subject lines with emojis.
We can see, the subject line with emoji’s email is more appealing to our eyes.
Keep it Short
Next, we will need to keep content brief. They don’t need to appear at a spreadsheet, a table of contents, or an whole article contained inside an email. Keep your emails easy by writing messages which are clear and succinct. If users are interested in what you have presented, they will go to your site to read more. Don’t attempt to cram too much information in your email. The simple truth is that simple messages are those which people react to.
Mealpal & Sephora’s email campaigns contain concise messaging.
One major reason to keep your email messages brief and to the point is that almost all emails are read on smartphones. There is no way around it — the mails your company sends will be read on mobile devices. Decision-makers especially are busy men and women. They are reading emails in their way to and from a meeting, or when they are in transit since when they’re at their desktop, they are using that time to get work done, not to sift through their own inboxes.
So make certain to keep emails short and succinct. And bear in mind that four paragraphs in an email on mobile seems like a novel. Bear this in mind when deciding how much material to include.