The McDonald’s ‘Monopoly’ started again for this year. The ‘Monopoly’ game is such a powerful marketing machine that not only drives sales for McDonald’s but creates a great focus for other brands to partner with them through a compelling campaign.
The “Monopoly” began in 1987, players playing McDonald’s Monopoly previously had to peel off stickers and attach them to a paperboard to win prizes, ranging from big cash prizes and cars, through to the free food.
To catch up with the digital age, McDonald’s Australia has launched a mobile app for its largest promotion from 2016, with the ‘Monopoly Game at Macca’s’ app, turning the promotion into a mobile gaming experience that converges the digital and physical worlds. The latest product allowed customers to scan these stickers to stash and interact with them in your mobile devices.
The move online is a significant improvement over previous years, where players have had to collect and redeem physical stickers for prizes. The changes aim to attract new consumers to the competition with the promise of greater accessibility and guaranteed prizes. It demonstrates how progressive McDonald’s is and its focus on creating innovative and engaging digital experiences for its customers.