The new wave of digitisation increase a variety of ethical issues, to effectively form the electronic society in a socially and ethically responsible manner, marketers must find a better handle on information integrity.
The issue of privacy & security is becoming even more complicated because marketers tend to abuse consumer online attention. For example, uproar caused by the Facebook-Cambridge Analytica scandal has made the ethical use of data one of the big news stories of 2018. It has also cast something of a shadow over targeted advertising.
Meanwhile, the new legislation strengthens privacy protection for consumers and need consent for information processing, anonymising gathered data to protect privacy, compulsory data breach notification, safely managing the transfer of information across borders, also encourages companies to begin making changes to be much better prepared.
Assembling the organisation’s data muscle successfully is all about keeping user data secure, not losing it and being ethical with the way you apply it to provide an end-user price.
It is a seismic shift. The intent is to provide users with an ability to control their information and right to be forgotten.