More than half of Aussie consumers ditch online shopping carts before purchase.
According to an SAP Consumer Propensity Study, Australian consumers have a higher tendency to abandon shopping carts before checkout, with 57 per cent discarding their shopping carts. 60 per cent of consumer stats this is due to high shipping costs, 32 per cent of consumers give up on their purchase due to out-of-stock items, 29% don’t purchase if they see longer-than-expected delivery times, and 46 per cent using online carts as a way to compare prices with other brands and websites.
When faced with such a situation, the marketing analysis will be most important, it can help the organisation attain favourable and sustainable performance outcomes if competition is high, and consumer preferences are rapidly changing, analytics are even more critical. The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The study of digital data refers to information collected through interactive channels (online, mobile, social, etc.).
With the Google AdWords re-marketing, we can retarget these people. We can analyse their user behaviour and exit page to understand why they leave this page when they checkout. We can then use these findings to show them the relevant content.