Keeping in context

Keeping your content in context with a source ad, or organic search result, and a specific landing page Is Vital for conversion. People will generally leave the page within 2 seconds if they click on the ad or search result and find themselves somewhere that you do not expect. Use contextual visual cues that reassures visitors that they’re in the right location.

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How long are visitors willing to wait for a site to load before they abandon the page?
Loading time is a significant contributor to the abandonment of a webpage. As much as one-second delays are bearable for users, but a delay in loading time may make users leave a website. It’s unlikely they will complete the call, even if they stay.

Leverage videos

Explainer movies play an important role in increasing conversion rates. These videos provide an opportunity for businesses. Explainer videos can also help time spent on site and increase page engagement.

Salesforce, for example, has increased its site’s conversion rate by 20 per cent after adding explainer videos in 2012. Thirty per cent of the website visitors watched the clip, and approximately 50 per cent of these viewers completed them.


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