The exact way Google ranks sites has long been an mystery. Only two decades ago did we get affirmation about the two most significant ranking signs (hint: traffic and content ). However, you may not know the next most important is relatively new: Google RankBrain, a new artificial intelligence that’s currently processing a”substantial portion” of searches every day.
This new system continues to be implemented, in part, to help Google better understand the deal with the number of ambiguous queries they receive every day.
Google also realised that they could let the deep learning system RankBrain know what makes a good website and bad website, and understanding how to customise algorithms for different search results.
Kurzweil’s The Law of Accelerating Returns tells us that artificial intelligence like RankBrain will soon surpass the human brain in certain areas. We are looking forward to Artificial intelligence has a subversive impact on SEO keyword research, page copywriting, and website structure.
No matter how the algorithms change, content is the most critical component of your site. It’s the among those top-two rank variables for Google and consequently a fundamental pillar for site success.
It is also what human people will evaluate your site within their search results by, which RankBrain will detect. Therefore, don’t be frightened by RankBrain, the AI is just another reason to turn your content as simple as you can.